FORMERLY PART OF ALERIS, REAL ALLOY BECAME INDEPENDENT AND CHOSE ESTABLISHED TO CREATE ITS NEW BRAND IDENTITY AS THE WORLD'S FOREMOST ALUMINUM RECYCLING COMPANY.
A project to re-design this Atlanta fashion outpost located in a former public library. The design combined three distinct elements: chaos to reflect the raw urban energy of the store's collections; repetition and order, to reflect the space’s original municipal use; and an edgy design to reflect the breakthrough labels housed in the store.
The Dieline Award
Established was invited by The Dieline to develop an award for its annual packaging competition.