Identity design for TSM Capital, Marvin Traub's investment firm specializing in luxury designer brands and retailers.
Established created a pattern which generated an intoxicating, dizzying optical illusion, reflecting the intoxicating effect of the product as well as the fun of the party. By shrink-wrapping this graphic pattern all over the bottle, it popped off the shelf, setting it apart from its competitors over the holiday season in a cheeky and amusing way.
Laughing Man Coffee
Established was hired to design a brand, identity, packaging, website and retail store for Hugh Jackman's charity, Laughing Man, whose first venture was the sale and distribution of coffee, tea and chocolate.