Established has built the nail brand Formula X which is to be sold exclusively at Sephora. The studio was responsible for the design of the bottle, the logo and secondary packaging as well as all of the art direction for Sephora's latest launch. The brand's unprecedentedly high number of colors meant that the bottle was designed almost as a color chip to show off this huge range. The logo and art direction capture the energy and excitement of a night out in the city with subtle references to neon and bright colors coming out of the dark.
Established created a pattern which generated an intoxicating, dizzying optical illusion, reflecting the intoxicating effect of the product as well as the fun of the party. By shrink-wrapping this graphic pattern all over the bottle, it popped off the shelf, setting it apart from its competitors over the holiday season in a cheeky and amusing way.
Laughing Man Coffee
Established was hired to design a brand, identity, packaging, website and retail store for Hugh Jackman's charity, Laughing Man, whose first venture was the sale and distribution of coffee, tea and chocolate.