In 2004 Established was hired to design the packaging and identity for what was then a small, start-up vodka company, operating almost entirely in the off trade. The new design allowed the brand to expand into bars and restaurants, as well as to grow its existing business. Svedka was sold in 2007 to Constellation Brands for $384 million.
FORMERLY PART OF ALERIS, REAL ALLOY BECAME INDEPENDENT AND CHOSE ESTABLISHED TO CREATE ITS NEW BRAND IDENTITY AS THE WORLD'S FOREMOST ALUMINUM RECYCLING COMPANY.
A project to re-design this Atlanta fashion outpost located in a former public library. The design combined three distinct elements: chaos to reflect the raw urban energy of the store's collections; repetition and order, to reflect the space’s original municipal use; and an edgy design to reflect the breakthrough labels housed in the store.