Black Fleece

fragrance packaging for thom browne

This fragrance packaging for Brooks Brothers sought to combine the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Browne’s Black Fleece collection. Ceramics and references to office stationary of the 1940s were reinterpreted in a modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt used in suit-making to reflect the heritage of the brand in tailoring. The packaging is 100% recyclable.

Black Fleece

fragrance packaging for thom browne

This fragrance packaging for Brooks Brothers sought to combine the traditional world of fine tailoring with the distinctly forward thinking attitude of Thom Browne’s Black Fleece collection. Ceramics and references to office stationary of the 1940s were reinterpreted in a modern way. A zip-strip on the secondary packaging tears off to remove all graphics, revealing a pure white inner box, containing layers of cut-out felt used in suit-making to reflect the heritage of the brand in tailoring. The packaging is 100% recyclable.