Bar Milano

identity

In line with Established's interior design of the restaurant, the concept behind the identity was to reinterpret a traditional Italian graphic in a modern way to combine the soul of Milan with the spirit of New York.

The use of gold was a clear nod to the opulence of Milan's glittering scene, but the simplicity of the lettering and the straight lines of the rectangle logo toned any extravagance down to reflect the sophistication of New York. The gold script of the Bar Milano lettering used above the bar and on some of the restaurant accessories was hand-drawn in homage to the artisans of Milan.

Bar Milano

identity

In line with Established's interior design of the restaurant, the concept behind the identity was to reinterpret a traditional Italian graphic in a modern way to combine the soul of Milan with the spirit of New York.

The use of gold was a clear nod to the opulence of Milan's glittering scene, but the simplicity of the lettering and the straight lines of the rectangle logo toned any extravagance down to reflect the sophistication of New York. The gold script of the Bar Milano lettering used above the bar and on some of the restaurant accessories was hand-drawn in homage to the artisans of Milan.